Kel Lauren’s “Redesigning Playtex Tampons | why are they like this?” on Youtube
Fast Company
This is what Playtex’s brand would look like without the male gaze
“Graphic designer and YouTuber Kelly Lauren, who has previously redesigned well-known logos from major coffee brands such as Starbucks and Folgers, is taking on the period packaging of a big brand—and redesigning it to include those who might not self-identify as women but still get their period…”
Kel Lauren’s “Redesigning Popular Coffee Logos” on YouTube
Fast company
This YouTuber redesigned the logos of Starbucks, Coffee Bean, and Folgers—and they’re brilliant
“The Starbucks logo is so iconic that it’s hard to imagine an image that could represent the brand as effectively as the mermaid. But graphic designer and YouTuber Kelly Lauren has boldly attempted to redesign the logo for the omnipresent coffee behemoth, along with the logos of two other multinational coffee companies: Coffee Bean & Tea Leaf and Folgers…”
Kel Lauren’s “Redesigning Playtex Tampons | why are they like this?” on Youtube
The Dieline
Would You Lay Your Creative Process Bare in a YouTube Video?
“A lot of what is intimidating about design is the vulnerability of going through a creative process," said Kelly Lauren, a Los Angeles-based graphic designer. By day, you’ll find her designing band tee shirts for Live Nation, but in her free time, you may catch her on YouTube doing real-time redesigns of logos and brand packaging.